Marketing is dead. Marketing is now alive.
Inspired by this article I tried out various prompts to see if the claimed capabilities of chantGPT for marketing are actually possible. Yes! Its all possible and we can expect to see this in the coming months as a new wave of AI-generated, human-curated content is released. The content will be fed into systems for creating/funding/measuring/reporting on
Marketing for companies.
See below some typical prompts that will generate content required in the entire marketing cycle.
"How can a small business use social media to effectively market their products or services?"
"What are some creative ways to generate leads for a B2B company?"
"How can a company measure the success of their email marketing campaigns?"
"What are the latest trends in content marketing?"
"How can a company use data to inform their marketing strategy?"
"What are some best practices for running a successful PPC campaign?"
"How can a company create a successful influencer marketing campaign?"
"What are some effective ways to optimize a company's website for search engines?"
"How can a company use video marketing to reach their target audience?"
"What are some tips for developing a strong brand identity?"
And see below what the sample prompt to chatGPT generated, high-level but a useful outline to be filled in
Prompt:
”Create a plan for a marketing campaign for B2C company using social media. Include names of tools to be used and human resources to be assigned. Share proposed budget and KPI metrics for the campaign on each channel”
ChatGPT Response:
Marketing Campaign Plan:
Company: B2C
Objective: Increase brand awareness and drive sales through social media
Channels: Facebook, Instagram, Twitter
Tools:
Facebook Ads Manager
Hootsuite for social media management
Canva for visual content creation
Human Resources:
Social media specialist to manage the accounts and create content
Graphic designer to create visual content
Community manager to engage with followers and handle customer service inquiries
Budget: $5,000 per month
KPI Metrics:
Number of followers gained
Engagement rate (likes, comments, shares)
Traffic to website from social media
Conversion rate (sales made through social media)
Tactics:
Run Facebook and Instagram ads targeting the desired audience
Post regular updates on all channels, including a mix of promotional content and helpful/engaging content relevant to the brand
Utilize hashtags and participate in relevant Twitter chats to increase visibility and reach
Engage with followers and respond to customer inquiries in a timely manner
A/B test ad copy and visuals to optimize performance
Regularly track and analyze KPI metrics to inform strategy and make adjustments as needed.“
